Tuesday, December 4, 2012

McDonald's sales drop for first time since 2003 | Essentials

McDonald's sales drop for first time since 2003

Excerpt:

The world's biggest hamburger chain said Thursday that a key sales figure fell for the first time in nearly a decade in October, as it faced the double whammy of a challenging economy abroad and intensifying competition at home. The company, based in Oak Brook, Ill. , says global revenue at restaurants open at least 13 months fell 1. 8 percent for the month. The last time it dropped was in March 2003. The figure is a key metric because it strips out the impact of newly opened and closed locations. It's a snapshot of money spent on food at both company-owned and franchised restaurants and does not reflect corporate revenue. McDonald's says the figure fell 2. 2 percent in both the U.S. and Europe in October. In the region encompassing Asia, the Middle East and Africa, it dropped 2. 4 percent.

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Don Thompson

Overall Sentiment: -0.0981205

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0Don Thompson cited the "pervasive challenges of today's global marketplace" ...
Sentiment Stats:
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  • Aggregate Sentiment: 0
  • Mean: 0
  • Standard Deviation: 1.4142135623731

Wendy

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Additional Info:

Country: U.S.

Overall Sentiment: 0.163124

Relevance: 0.349739

Disambiguation: Location | Region | AdministrativeDivision | GovernmentalJurisdiction | FilmEditorReferences:

Continent: Asia

Overall Sentiment: 0.232487

Relevance: 0.333024

Disambiguation: Location | FieldOfStudyReferences:

Continent: Europe

Overall Sentiment: 0.354334

Relevance: 0.312062

City: Oak Brook

Overall Sentiment: -0.0859985

Relevance: 0.317417

Company: McDonald

Overall Sentiment: 0.0811052

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