Avis And Zipcar Partnership Could Reshape Rental Business | Synopsis

Avis And Zipcar Partnership Could Reshape Rental Business

My recent Zipcar reservation by adria.richards
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Avis, the car rental giant, is buying Zipcar for $500 million. Zipcar pioneered car sharing, a term that implied a membership and rentals as short as an hour. Zipcar grew fast for years, but that trajectory slowed in recent years and it became a takeover target.

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Zipcar car rental giant takeover target car sharing Avis trajectory term membership rentals

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Avis

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Avis, the car rental giant, is buying Zipcar for $500 million. Zipcar pioneered car sharing, a term that implied a membership and rentals as short as an hour. Zipcar grew fast for years, but that trajectory slowed in recent years and it became a takeover target.

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Avis And Zipcar Partnership Could Reshape Rental Business

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Full Content: http://www.npr.org/2013/01/02/168485820/avis-and-zipcar-partnership-could-reshape-rental-business?ft=1&f=1006

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